The art jewelry creation adventure

begun in 1975 when Vasilis and Marianna Nikolaidis established their jewelry workshop businesses creating handmade jewelry, applying their previously acquired working experience, with great emphasis on robustness and detail.

Continuing to create and produce jewelry both Vasilis and Marianna decided in 1981 to open their first retail shop in the area of Acropolis, named Greek Roots. They specialized in creating and selling silver and gold items with precious and semi-precious stones, inspired by the Greek heritage based on ancient and traditional Greek motives.

Given Marianna’s passion for contemporary art, they started adding collections from distinguished Greek jewelry designers leading in 1988 to a new retail store named George Art Jewels, their son’s name.

In 2018, the Greek Roots e-shop was published, allowing customers from all over the world to purchase online their favorite Greek jewelry.

George Nikolaidis,

the son of Vasilis and Marianna, was raised in the workshop and he followed jewelry design and gemmology studies at the Mokume College, having the unique opportunity to share his passion for jewelry craftsmanship by being actively involved in his family business.

George continues the family’s jewelry tradition, having as a vision to provide state-of-the-art jewelry with affordable prices, unique quality, and a wide range of designs.

He is both a jewelry designer and a businessman. He works long hours creating handmade customized pieces in the workshop where people can watch his art in the making. The workshop is currently located on the top floor of the Greek Roots store and is open to the public, allowing visitors to be introduced to the magical world of jewelry design and Greek culture.

We look forward to meeting you and showing you lots of lovely pieces that will remind you of your magical time in Greece, our beautiful and hospitable country, full of rich history, ancient Greek monuments, magical beaches, and delicious food.

GREEK ROOTS Jewelry Shop

7 D. Areopagitou str., Athens, Acropolis, Greece